A company that delivers excellence

Our story

Founded in 1972 on the passion for the sea and the determination of three young business men – Giovanni Cattin, Giovanni Zavarin e Gianfranco Passerella – initially Veneta Pesca sold fish caught locally in the Po river Delta, in Venice and in Rimini to markets in northern Italy.

Thanks to the business skills of its partners, the company quickly started to extend and expand the sale of its products to important Italian regions such as Tuscany and Liguria where its customers and distribution channels benefited from a significant increase.

The second generation of the Cattin and Zavarin families has been leading the company since 2000. Walking in their parents’ footsteps, they have strengthened the company’s leadership in the Italian fishing industry to an even greater degree and, in 2008, they moved the business to new, very modern premises in Porto Viro to keep up with the requirements of the modern large-scale retail market.

About Us

Veneta Pesca is a long-standing company in the B2B Northern Adriatic fish wholesale trade.

With an almost 25-year long history, the company now boasts a leading position on the Italian fish market and has become a reference point for the industry thanks to the results obtained with the efforts and passion that have been setting it apart from other fish businesses for two generations.

Our Executive Crew

Luca Zavarin

President

Luca Zavarin joined the family-run business at a very early age. Under the watchful guidance of Giovanni Cattin, he was trained to sell to the market in Venice and eventually became head of sales to the Venetian fish market, buyer for the fish market in Goro and manager of transactions with wholesalers of various Italian and foreign markets. He became Chairman of the Board of Directors of Veneta Pesca in 2002 and is head of relations with the Italian business organisations of the large-scale retail trade, which is increasingly becoming the core business of the whole fishing industry.

Valerio Zavarin

General Manager

A real sea lover, at an early age Valerio Zavarin used to accompany his father, Giovanni, to purchasing negotiations on the docks of Porto Garibaldi. During his training years he gained unique experience in the fish markets of the Adriatic sea, becoming one of the most valued and skilled present-day blue fish buyers on the Italian scene. For almost twenty years, Valerio Zavarin has been chairman of the Board of Directors of TFP (Refrigerated Transport company from Porto Viro), a logistics services subsidiary controlled by Veneta Pesca that guarantees quick, punctual and safe delivery of fish to central-northern Italy.

Roberto Cattin

Executive Manager

Contrarily to his partners who work in direct contact with fish markets, Roberto Cattin is the company’s Sales Manager and has been receiving and managing orders since the 80s. As a matter of fact, order management has enjoyed exponential growth over time, turning Veneta Pesca into one of the leading Italian companies in the fishing industry. As head of the sales department, Roberto Cattin is flanked by his friend and partner Luca Zavarin. Roberto is mainly responsible for managing business with wholesalers and coordinating purchases of molluscs and foreign catches.

Ubaldo Cattin

General Manager

Thanks to his deep knowledge of the industry – which dates back to when the second generation of businessmen joined the company in the 70s – Ubaldo Cattin is probably the most experienced Veneta Pesca partner for as much as concerns the fish market. He has been doing business at the night fish market in Chioggia and the Pila market in the Po Delta for over thirty years now. He also coordinates purchases of local catches for Veneta Pesca – a sector in which the company is the undisputed leader in Italy.

Thanks to his experience and managerial skills, as well as managing business aspects, Ubaldo Cattin also coordinates all the special actions that are required by such a complex market every day.